Hi All,
As part of my
previous post about our Film Pitch we had to create a review on the previous year’s
project which was 'Farmers on Film'. I reviewed a Piece called 'Keep it Fresh,
Keep it local' and here's my review:
Review: ‘Farmers on Film: Keep it Fresh, Keep it Local’ Directed
and Produced by Tim Dunn (2011).
‘Farmers on Film: Keep it Fresh, Keep it Local’ is a promotional
video supporting local farmers and independent producers in Staffordshire and
comparing them with the local Supermarkets. The message trying to be expressed
was very clear, first through the original statement at the beginning of the
film ‘Under the shadow of the supermarkets, Staffordshire communities are
working… to provide the country with fresh, quality, local produce.’ Then through the interviews
expressed by the ‘Farmers’ themselves. It manages to convey a local and British
message by locating in an ‘English’ countryside town and becoming one with the
local community.
The music (By Alastair Cameron) is used to give a sombre and
compassionate mood without disrupting the speech and surrounding noise of
animals and produce but highlights the messaged further, catching an audience’s
attention to listen. It also aids to convey a story, also highlighted through
the use of lighting especially by the beginning shot. This begins before
sunrise and ends with sunset giving the impression that this is an average day
of a farmer, making the film more personal and intense.
Interesting angles and close ups are used to emphasis the quality
of the products and there creation process. Diverting from the ‘usual’ mid shot
of the interviewee makes the film a more visually interesting piece along with
the change of location and variety of occupations. People and places are
clearly referenced, promoting the individual farmers.
Overall the film manages to convey a clear message to the audience
while being visually interesting and taking us on a journey of the day in the
life of a local farmer. It allows the farmers to speak for themselves
also emphasized by the fact that there is no narrator and only the
brief statement at the beginning to keep the message present throughout the
film. I personal like the use of the music and camera angles to give a wider
view of the way a farmers life worked allowing me to learn and want to help,
making this a successful documentary.
Reviewed By Emma Simms
I recommend the public to watch these films as an insight
into the local industries and differences between them and the supermarkets.
Each film gives a fresh look at different types of local produce as well as
different things effecting them. So go watch!
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